What happens when gastronomy appears on the jazz scene...
So what can you look forward to when musical pleasure is in harmony with your palate? Don't wait too long to find out! Once again, after three years of staging an unmissable festival event at Coutances, Isigny is back to entertain the crowds: We're setting up the tables, we'll be laying on food and lighting the barbecue! Welcome to square de l’Evêché, behind the cathedral, which will be renamed square Isigny Sainte-Mère for the occasion, to please your palates!
This large outdoor space will be decorated with a traditional Normandy dairy theme. Young and old, with discerning or indulgent palates, dedicated music lovers or jazz newcomers will be able to pick and mix their own musical programme pausing between sets to sample Isigny AOC butter and a range of cheeses made by the Isigny Sainte-Mère Cooperative.
Yet more surprises...
Collectable Camemberts for the festival...Jazz under the Apple Trees – April 26 avril to May 3 – 2008: festival information
The centre of the town will be car-free, allowing festival goers walk freely to all the events.
A wrist band will be sold for just six euros, allowing visitors to gain access to the Isigny Ste-Mère sampling area and the following festival events that will be running simultaneously from 3pm to 7pm:
All this can be sampled as a running buffet, for your enjoyment!
So choose your favourite acts, let yourself drift from one stage to another, from one place to another and compose your day from the rich selection on offer to suit your mood and your preferences. Taste freshly-churned Isigny butter, made in front of you... then go an listen to the 200 saxophonists in the Saxophone Massive line-up; come back, and let yourself be surprised... ...by the hot flavours of the Camembert fondue... and spend a while warming your ears to Pakava it’, one of Moscow's hottest and most talented line-ups... Just get into the swing and follow wherever your mood takes you!
A word of warning, though: there are only 4,000 tickets on sale for this event. This means just 4,000 VIPs for an event that promises to be full of surprises, good food, great celebrations and everything will be of top quality in its category. A Normandy music event full of great harmonies and good food with a very promising presentation!
Senegal's leading music group before Youssou N’Dour. Mixes Cuban salsa with African rythms which will have the audience dancing in no time. Tickets are on sale at www.jazzsouslespommiers.com or a lucky few will win tickets in Isigny Sainte-Mère's lucky draw with participating regional retailers (enquiries should be addressed to: coop.contact@isysme.com )
Full details of the festival can be found on
www.jazzsouslespommiers.com
From February 24th to 27th the Paris cheese and dairy show, the Salon du Fromage et des Produits Laitiers, will be held at the Porte de Versailles exhibition complex in Paris. This biennial
meeting for dairy industry professionals will be held as part of the Salon de l'Agriculture, France's largest food and farming show. It is a national meeting for cheesemakers and farm-based dairy
producers on one hand and their customer base on the other, such as retailers, wholesalers, major retail buyers of all descriptions and importers.
As in 2008, Isigny Sainte-Mère will be exhibiting at this show, which all dairy professionals have adopted as an important occasion to meet. For us, it is both an occasion to meet our customers and introduce the treasures of signy terroir to a wider public. Our
terroir is a uniquely rich environment and microclimate, which, combined with our co-operative's dairy know-how, sustains the excellence of our tradition. This is what makes our Isigny Camembert, Pont L'Evêque, Isigny AOC Butter and Crème Fraîche, not to mention our Matured and Extra Matured Red Label Mimolette, so special.
We look forward to meeting you from February 24th at the Isigny Sainte-Mère stand situated in Hall number 8, Aisle D, stand number 1.
Here is a message for gourmet cheeselovers in need of inspiration: the Isigny Sainte-Mère co-operative has launched its Isigny Little Luxuries range. These compact little treasures are smooth, sumptuous and temptingly original. Warning: the pleasure of eating these cheeses will melt even the hardest of hearts.
Isigny Sainte-Mère’s wide range of classic cheeses is ripened to perfection and represents the best of Normandy. The co-operative has been pleasing the palates of discerning cheeselovers for years with its range of traditional dairy products and distinctive cheeses. But the co-operative has to move with the times and attend to changes in society and developments in gourmet culture. So the cheesemakers have come up with three new products, full of flavour, but smooth and mild, which inspire fresh ideas for cheese and will tempt people to keep on trying them... all day long!
Isigny Sainte-Mère’s smooth ways...
These are three original recipes, inspired mainly by the Normandy co-operative’s know-how : Isigny’s Little Luxuries are carefully made from Normandy’s best milks, recognised the world over for their exceptional richness in cream, protein and vitamins. These three cheeses will fit in with everything else on the table and will allay any lingering fears of overpowering flavours. Isigny’s Little Luxuries will grace any cheese board, looking the part and adding their own original touch. During the day, they are just right for filling in any hungry little gap.
The labels for Isigny’s Little Luxuries sport vivid colours and cheerful little drawings, which break the traditional notions of cheese packaging. This alone makes them stand out, promising pleasurable moments in good company.
Isigny’s Little Luxuries are intended for those who love small treats: families or children. Here is a good opportunity for young palates to get used to a range of cheese flavours. The range is also suited to older youngsters, those living alone, not to mention those who want to avoid buying large quantities of cheese and who also want to vary their pleasures.
Make a meal with Isigny’ Little Luxuries!
Unexpected friends for dinner? With Isigny’s Little Luxuries and a little bit of imagination there is no need to panic!
You need look no further than the contents of your fridge and turn out an impromptu salad on the spur of the moment. You will be able to cheerfully mix salad leaves, seasonal fruit, bits of meat... and top them with attractive skewers of cheese cubes that are so easy to do with Isigny’s Little Luxuries.
You can alternately thread cubes of Mild Pavé and individual grapes on skewer, or Creamy Camembert and dried figs or even slices of apple. Serve slices of Tender-hearted Square on slices of rustic bread, lightly grilled and topped with ground hazelnuts and a trickle of honey. Serve these little delicacies with a chilled Normandy cider or perry. It is that easy, festive and suits all tastes. And the party can start!
Isigny’s Little Luxuries are on sale until Christmas 2007.
They have guide prices 2 euros per cheese.
Stop press
Since 2006, Normandy’s regional food promotional body, the Comité d’Expansion Agroalimentaire de Normandie, has been rewarding new products with trophies for the region’s most innovative food companies. For its second year, the committee, working alongside its retail partners Auchan, Carrefour and Intermarché, awarded its Prize for Innovation and Marketing 2007 to the Isigny Sainte-Mère dairy co-operative for Isigny’s Little Luxuries, for presenting cheese in a new way.
Just remember that this judging panel for regional specialities retained the top 10 product innovations. These then went forward for tasting and sampling by a consumer panel. So Isigny’s Little Luxuries underwent a critical examination twice, they were assessed twice and marked twice: they passed with flying colours, earning three awards for culinary art; snacking and marketing.
